Kickstarter - a How To
Greetings, people of earth!
Since my Kickstarter project for Heroes Wanted is due to launch tomorrow (*flails arms around like Kermit*) I thought I'd throw together a quick blog post to explain how Kickstarter works for those unfamiliar with it.
Here's a link to the preview of the project if you want to see what I'm talking about.
Have a look round while you're there - there are some very cool projects you can become a part of. The first one I supported was the Snowgum Films production of Terry Pratchett's Troll Bridge - http://www.snowgumfilms.com/trollbridge/
Anyway, back to Kickstarter!
What happens is that I set a target that I want to reach over the course of the campaign - in the case of Heroes Wanted it will last for 30 days and I'm looking to raise at least £2000 (a little over 3000 USD at this point in time).
To do this, I've set up a series of reward tiers that I hope will entice you fine folks to pledge a certain amount.
For example: if you pledge £5 then, if the Kickstarter completes successfully, I will email you Heroes Wanted in all available eBook formats by the delivery date.
Now the thing to remember is that at this point it is just a pledge, no money is exchanged until the end of the 30 days and you can cancel your pledge at any time during that period (though I hope you won't, obviously!).
Once the 30 days are up, if the total number of pledges totals £2000 or more then the Kickstarter will fund - it is at this point that the money is taken from your account and transferred to me (after Kickstarter and Amazon have taken their cuts). After this, I'll send out a questionnaire via the Kickstarter website asking for any relevant information and I will start to organise the reward packages.
If we are wildly successful and sail breezily past my £2000 target with time to spare then I can set stretch goals - higher targets to aim at. For example, I could say that if we hit £5000 then I would hire a professional illustrator to do fancy artwork., and then I could create new reward tiers offering that artwork as a shirt or poster.
The stretch goals are an optional thing and not reaching them has no effect on whether or not the basic project gets funded.
Thanks for your time, now let's do this! GRRRRRR!
(That was meant to be a manly growl type thing)